No. At the foundation of the NaviStone solution is the first party cookie. Our match partner network includes the use of aggregated cookie pools from several match partners encompassing millions and millions of third-party cookies. It is further supplemented by IP addresses. Because of the size of the cookie pool, which is consistently evolving and secondary matching methodology, we are projecting minimal to no impact to our solution as a result of the loss of third-party cookies.
Frequently Asked Questions
IP Address matching is a supplemental component of our match process. When used as the sole methodology for matching, you risk accuracy. Consumers share IP addresses when working in common space (Starbucks, airport, office building), or living in a multi-household dwelling unit (apartment building). IP addresses also change routinely, creating further difficulty in matching.
We contractually require our clients to maintain all privacy standards, regulations, and laws and provide their customers with notice (data will be used to support personalized direct mail) and choice (opt-out instructions). At no time is PII (Name and Address) and PI (Browsing Data) ever physically located in the same place and can never be directly associated with each other. NaviStone does not maintain an Identity Graph. We never collect or maintain and PII. Browsing data is discarded after modeling and scoring is complete.
Yes. The NaviStone marketing technology platform provides the flexibility to run as a turnkey solution, where we build the audience and do the direct mail execution, or we can build the audience and send to a partner of choice for the direct mail execution.
We can maintain a holdout panel to measure to performance between the mailed and unmailed group. Assuming both groups are subjected to all marketing programs and the mailed group is also receiving direct mail, the difference in performance of the two segments can be attributed to the NaviStone program.
A single line of JavaScript code that will get added to your conversion page(s). After the NaviStone audience is mailed, we can see if the consumer comes back to the website and act. Additionally, for those advertisers who have a component of transactions that occur offline, we can factor the cookie-based results up by the appropriate % or can run a matchback analysis taking these transactions into account. We can also send mail files to an agnostic third-party analytics party to conduct a matchback analysis on your behalf.
NaviStone will provide results via a desktop application that you can access anytime AND/OR we will provide static reporting on a regular cadence with observations and insights, presented to you by your client partner.
NaviStone works with advertisers that span all B2C verticals: Retail, Financial Services, Insurance, Travel & Hospitality, Consumer Services and Automotive. The offer can be transactional based or a lead gen opportunity.
Advertisers must have 100,000 monthly site visitors for eCommerce offers and 75,000 monthly site visitors for lead gen offers.
We also require there be a considered purchase which can often be determined by the price point of the product or service being offered. An average value of the product / service needs to be >$75.
We do not offer a solution for B2B advertisers as the postal name and address file is a consumer file. We only have business addresses for ~ 20% of the population and you would risk sending a business offer to someone’s home.
No. NaviStone will never ask you to contribute your data.
NaviStone offers a variety of format types including 6 x 9 postcard, 4.25 x 6 postcard and letter format.
Yes, NaviStone allows for creative versioning within a campaign and have found that this type of customization will drive a lift in response.
Yes, NaviStone can send a personalized postcard with first and last name which typically outperforms a standard “current resident” address. Some brands need to address in a more generic way and that can be accommodated as well. (ex: The Smith Family, Current Resident, etc.)
NaviStone offers a variety of ways to work together. For our D2C customers, we provide a managed services, hands-on, strategic approach through our Client Partner team.
