A national apparel brand with a strong retail presence and an abundance of website traffic was tasked with leveraging this site traffic to drive in-store transactions. While able to drive consumers to the website to browse, their product lends itself more towards in-person purchasing.
The NaviStone Postcard Program was used to send a timely and personalized direct mail postcard to prospects visiting store locator pages and if they were within a defined trade area they were sent an individualized postcard within 48 hours of their site visit. The postcard was further personalized to include the location of the closest retail store.
This pure prospecting program suppressed the retailer's customer file and not only drove in-store transactions but saw an overwhelming number of online conversions as well.
Revenue Per Postcard Sent