A trendy lifestyle brand who was used to the old ways of traditional direct mail, wanted to quickly convert prospects and customers into first-time and repeat buyers but struggled to hit KPIs for their prospecting and reactivation efforts. It was taking up to 60 days to get their offer in front of targeted consumers using traditional direct mail prospecting audiences. And, with a diverse product mix, the ability to individualize content based on behavioral intent was critical.
The NaviStone Postcard Program was used to target three different audiences including Active Buyers, Non-Active Buyers and Prospects.
Site visitors received individualized and timely direct mail outreach within 48 hours of their site visit, including unique creative for each segment, driving them back to the site or store to purchase.
Revenue Per Postcard Sent