Trendy Apparel Brand Converts Prospects with Direct Mail Retargeting

A trendy lifestyle brand who was used to the old ways of traditional direct mail, wanted to quickly convert prospects and customers into first-time and repeat buyers but struggled to hit KPIs for their prospecting and reactivation efforts. It was taking up to 60 days to get their offer in front of targeted consumers using traditional direct mail prospecting audiences. And, with a diverse product mix, the ability to individualize content based on behavioral intent was critical.