NaviStone uses advanced technology to model browsing behavior and identify potential customers. The approach focuses on intent and is more predictive that traditional methods that rely solely on purchase behavior - that becomes less predictive as it ages.
Luxury Travel Business Drives 150% Lift in Revenue with NaviStone Prospecting
They were able to effectively measure the audience to determine who came back to the site as a lead and those who completed the process and booked with them.
"The NaviStone Look-a-Like results are outperforming our prospecting forecast! This audience increases NTF by 15% beyond what we achieve from other marketing methods. The fact that we are able to do this with the initial transaction with a new customer coming at a substantial profit is impressive! Our thanks go out to you and everyone at NaviStone involved in this impressive results."