Home Furniture Retailer sees 5:1 ROAS using NaviStone Look-a-Like Audiences


A home furniture and décor retailer was looking to drive more net new customer acquisition. While they have had great success using digitally powered direct mail for remarketing, driving acquisition can be a challenge. They were looking for a new source of prospecting names.


NaviStone worked with the retailer to launch NaviStone Look-a-Like Audiences in addition to the remarketing postcard programs they were running to support their highest priority, end-of-year goal of customer acquisition.


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