Success Story
Merit Beauty Breaks into the Luxury Market with 4x ROAS Using Strategic Postcard Campaigns
Results
4x
ROAS
750k+
Cards Mailed In 2 Years
Problem
As a new comer to the luxury beauty market, Merit Beauty was looking for an additional channel to brand themselves and acquire new customers.
Solution
NaviStone worked with the their team to strategize categories to mail to, as well as other products outside of retargeting that would make a splash with consumers.