All Success Stories

Success Story

Merit Beauty Breaks into the Luxury Market with 4x ROAS Using Strategic Postcard Campaigns

 
Makeup products scattered out on piece of clothing

Results

4x

ROAS

750k+

Cards Mailed In 2 Years

Problem

As a new comer to the luxury beauty market, Merit Beauty was looking for an additional channel to brand themselves and acquire new customers.

Solution

NaviStone worked with the their team to strategize categories to mail to, as well as other products outside of retargeting that would make a splash with consumers.