Gathr Outdoors converts their website visitors into paying customers, sees 2.5% Response Rate

Problem

Gathr Outdoors, a brand that produces outdoor recreational products, was struggling to convert their website visitors into paying customers.

Solution

NaviStone Postcard Program was used to drive positive ROAS for outdoor camping chairs and tables by sending out timely and individualized direct mail to browsers who were engaged but left the site without making a purchase, while keeping the cost to acquire below $40.

3.4x

ROAS

2.5%

Response Rate