A leading travel advertiser has a 20MM+ CRM file but with only limited consumer data. As a result, they have been unable to develop an efficient contact strategy to maximize sales.
Solution
The NaviStone Amplify solution was used to identify daily visitors to their website and append browsing behavior for active and lapsed customers. This allowed for modeling to determine who should be mailed personalized content.
5%
Improvement of Average Order Value
210%
Improvement of Productivity of Direct Mail Program
