A luxury travel client needed to conquest more customers from their competitors. While their digitally powered mail was showing strong results, they are always looking for more ways to add new customers to their database.
This client tested the NaviStone Look-a-Like Audiences because they used similar audiences to deploy digital display ads on other marketing platforms. They were able to effectively measure the audience to determine who came back to the site as a lead AND those who completed the process and booked with them.
Response Rate Lift