Success Story
Harper Wilde Boosts Conversions with NaviStone’s Personalized Postcard Program, Achieving an $88 AOV from Engaged Website Visitors.
Results
4%
Response Rate
325%
Lift
Problem
Harper Wilde, a women’s undergarment brand providing high-quality and everyday bras to women, had an abundance of website visitors but was struggling to turn their engaged visitors into new customers.
Solution
NaviStone Postcard Program was used to identify website visitors who were highly engaged but left without making a purchase. Site visitors received individualized and timely direct mail outreach, driving them back to the site to make a purchase with an AOV of $88.