Success Story
LoveShackFancy Boosts Holiday Sales by Converting Lapsed Customers
Results
2%
Response Rate
7x
ROAS
$350
Average Order Value
Problem
LoveShackFancy, a women’s clothing store, was looking to find a strong incremental marketing channel to drive qualified leads and help convert lapsed customers during the Holiday Season.
Solution
NaviStone’s Turnkey Postcard Program was used to drive lapsed and new customers to their website to make a purchase, with an AOV of $350.