Success Story
Nisolo Recovers from Revenue Loss, Achieving a 3.5% Response Rate and Driving Conversions
Results
3.5%
Response Rate
$175
Average Order Value
Problem
COVID impacted the shift to online services. Innumerable companies have had their revenue impacted by the sudden shift in e-commerce, Nisolo being a prime example. They came to NaviStone asking for a solution to counteract their significant loss in revenue due to COVID repercussions.
Solution
NaviStone Postcard Program was used to drive conversion rates as they pointed site visitors back to the company’s page. The postcard program strategically targeted new-to-file consumers, email unsubscribers, and cart abandoners to drive product sales.