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30 Jan

Brandemonium: 5 Questions with NaviStone CRO, Lori Paikin

Author: Megan Rainey

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Data-Driven Marketing

Brandemonium Interview-1

In this week's blog, the team at Brandemonium interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen as she discusses the importance of personalization in making a connection with the consumer, and how reaching web browsers who are showing intent to buy via the powerful channel of direct mail is driving results for brands.

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