This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic...
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In this week's blog, the team at Brandemonium interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen as she discusses the importance of personalization in making a connection with the consumer, and how reaching web browsers who are showing intent to buy via the powerful channel of direct mail is driving results for brands.
