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Whose Data is it Anyway?

Lori Paikin
Lori Paikin January 29, 2020 1 min
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Whose Data Anyway

With 88% of marketers agreeing that digital privacy will become increasingly important this year, the expectations set on protecting consumer data have never been higher. Check out this week's infographic on guidelines for protecting consumer data. 

We thought it made sense to revisit and revamp this blog post from March 14, 2018: Six suggestions for building trust with customers when it comes to their data. 

The first thing that struck me as I re-read this title was the word “their”. Not the word “trust” or “data”, but the word “their”.  After all, it is their data. If we can always remember that customers are allowing us access to their data, to use responsibly and for the purpose of improving their experiences with our brands, treating that data with the utmost respect comes that much easier. Take a look at some of the best practices we've found below on the topic.

Whose Data Is It Anyway-1

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Related Topics

  • Data Contract
  • Responsible Marketing
  • Customer Experience
  • consumer data
  • data interpretation
  • Data
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


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