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Analyst Recap: What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season (eMarketer)

Analyst Recap Image
Lori Paikin
Lori Paikin December 12, 2018 2 min
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Analyst Recap Image

With 13 days remaining before the 2018 holiday season officially comes to an end, retailers still have plenty of time to impact sales. Last week eMarketer hosted the webinar, “What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season.” In case you missed it, below are our top five takeaways.

Black Friday 2018

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Related Topics

  • Direct Mail
  • Data-Driven Marketing
  • Intent Data
  • Customer Journey Mapping
  • Individualization
  • Customer Experience
  • data interpretation
  • data integration
  • Data
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.

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