Skip to Content NaviStone logo NaviStone logo
  • Solutions
    • Solutions
      • Prospect Find new customers with advanced data targeting lookalike clients.
      • Retain Leverage real-time data to boost loyalty and retention.
      • Maximize Re-engage visitors with precise timing and effective retargeting.
    • Industries
      • Travel and Hospitality
      • Retail
      • Beauty and Wellness
      • Apparel and Accessories
      • Home Services
    NaviStone Customers

    Discover how top companies use NaviStone to power their marketing.

    Read Success Stories
  • Products
    • Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
    • Retargeting Postcards Double the performance of your direct mail retargeting.
    • Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
    • IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
  • Resources
  • Agency Partners
  • About
Get Started
All Posts
  • Consumer-Focused Marketing

Marketing in a Minute: AI...The Future of Personalization

AI Future of Personalization
Lori Paikin
Lori Paikin April 17, 2019 1 min
Share this post

Subscribe Here!

AI Future of Personalization

Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a minute to learn more about how AI is transforming the way we connect with consumers.

New call-to-action

(Marketing in a Minute Transcription)

Loyal customers expect a lot from the brands they support. A true individualized experience is the mindset of consumers today. With data being the very core of individualization, we need to pay close attention to it.

Over the past few years, data has outpaced our ability to use it. But AI enables advertisers to sift through the data and turn it into actionable insights.

In the past, RFM segmentation was used to personalize content and offers, but that could only support 1: Many personalization.

Then,  survey data and stated intent, improved the ability for 1:1 marketing but there is a difference between what people say and what they do.

Today, machine learning is used to make the best decision about which experience to show each person at the one-to-one level, dynamically present that experience and select the best channel across which to provide that experience, based on the individual’s previous interactions with the brand.

Technology will take over as the means to leverage preferences and intent for individualization in the future. The best consumer experiences quickly become the minimally acceptable experience. There's no turning back.


Related Topics

  • Consumer-Focused Marketing
  • Data-Driven Marketing
  • Intent Data
  • Intent Marketing
  • Individualization
  • Customer Experience
  • consumer data
  • Data
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


Related Posts

Data and Tech-1
Consumer-Focused Marketing 1 min
Marketing in a Minute: Personalization through Data & Technology
Amplify Cover Image
Data-Driven Marketing 1 min
Marketing in a Minute — Amplify Your Knowledge and Amplify Your Sales
Intent & Motivation-1
Consumer-Focused Marketing 1 min
Marketing in a Minute — Intent & Motivation: The Key to Connections
See more posts

Comments

NaviStone logo
  • Company
    • About Us
    • Careers
  • Resources
    • Blog
    • Success Stories
Follow
FSC
© 2025 All rights reserved.
  • Privacy Policy