Skip to Content NaviStone logo NaviStone logo
  • Solutions
    • Solutions
      • Prospect Find new customers with advanced data targeting lookalike clients.
      • Retain Leverage real-time data to boost loyalty and retention.
      • Maximize Re-engage visitors with precise timing and effective retargeting.
    • Industries
      • Travel and Hospitality
      • Retail
      • Beauty and Wellness
      • Apparel and Accessories
      • Home Services
    NaviStone Customers

    Discover how top companies use NaviStone to power their marketing.

    Read Success Stories
  • Products
    • Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
    • Retargeting Postcards Double the performance of your direct mail retargeting.
    • Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
    • IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
  • Resources
  • Agency Partners
  • About
Get Started
All Posts
  • Data-Driven Marketing

Marketing in a Minute — Amplify Your Knowledge and Amplify Your Sales

Amplify Cover Image
Lori Paikin
Lori Paikin April 25, 2018 1 min
Share this post

Subscribe Here!

Amplify Cover Image

For years, marketers have had access to various kinds of data and now perhaps the most important – intent data. In just 60-seconds, learn how to amplify your sales by amplifying your knowledge. 


New call-to-action

(Marketing in a Minute Transcription)

For years, marketers have had access to various kinds of data: demographic and lifestyle data, consumer device and channel preferences, transactional-level data and now perhaps the most important – intent data. 

It’s not enough to have this data. The data in and of itself, can be paralyzing. The key lies with the interpretation of the data. Customers are sharing their story with every click, purchase and like button and they expect it to be used to make the purchasing experience more meaningful.

The days of segmenting customers by RFM are over. Not every customer who spent $100 with you last month is the same.  What is motivating consumers to behave the way they do? The answer lies in the consumers path to purchase. 

What products or services did they view while on your site? Where did they spend the most time? What engagement have they had with your brand? Did they cart something? 

This browsing data may be the most definitive source of intent data available and when interpreted correctly, can be used to truly create that individualized experience.

Talk to me like you know me, and I'll buy from you!


Related Topics

  • Data-Driven Marketing
  • Intent Data
  • Intent Marketing
  • consumer data
  • data interpretation
  • Data
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


Related Posts

AI Future of Personalization
Consumer-Focused Marketing 1 min
Marketing in a Minute: AI...The Future of Personalization
Data and Tech-1
Consumer-Focused Marketing 1 min
Marketing in a Minute: Personalization through Data & Technology
Digital to Print Revolution_v1-2
Direct Mail 1 min
The Digital to Print Revolution
See more posts

Comments

NaviStone logo
  • Company
    • About Us
    • Careers
  • Resources
    • Blog
    • Success Stories
Follow
FSC
© 2025 All rights reserved.
  • Privacy Policy