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Individualization by the Numbers

Ind by the number
Lori Paikin
Lori Paikin October 10, 2018 2 min
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Ind by the number

It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced experience every time they interact with a company. Take a look at our Infographic below to get the stats on marketing with individualization.

NaviStone Infographic Logo-1

Personalization by the Numbers

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Related Topics

  • Direct Mail
  • Consumer-Focused Marketing
  • Direct Marketing
  • Intent Data
  • Customer Journey Mapping
  • Individualization
  • E-commerce Marketing
  • Customer Experience
  • consumer data
  • data interpretation
  • Data
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


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