Everyone knows how important it is to collect data for marketing. But actually putting that data to good use? That’s a challenge that affects countless businesses...
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It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune in for the final podcast by "2 Guys and Some Data" to learn about this shift and their predictions for this critical relationship moving forward.
