Infographic: The Path from UnKnown to Known

Path from unknown to known

As marketers take consumers down the path from unknown to known, there is a journey they take as well to best understand the consumer and reach that ultimate goal of converting a new customer.  This journey involves understanding the intent of the consumer, and making decisions about who, what, why and how we can walk with this consumer down our path.  Take a look at our infographic for the full picture.






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