Industry blogs and trade journals write incessantly about how to grow a retail business in today’s Omni-multi-dystopian channel world.
Much of what I’ve read focuses on...
As marketers take consumers down the path from unknown to known, there is a journey they take as well to best understand the consumer and reach that ultimate goal of converting a new customer. This journey involves understanding the intent of the consumer, and making decisions about who, what, why and how we can walk with this consumer down our path. Take a look at our infographic for the full picture.
