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3 Apr

The Economics of PPC Advertising versus Retargeted, Personalized Postcards

Author: Larry Kavanagh

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Direct Mail

Apples to Apples-2

Marketers have a lot of choices in how they convert prospects these days. Sending postcards, or other direct mail, to visitors who abandon your website is a new strategy for most online marketers who may be used to focusing their efforts on Pay-Per-Click (PPC) advertising. So, how does retargeted, personalized postcards stack up against traditional Pay-Per-Click advertising? Take a look at our infographic for the full picture.

NaviStone PPC versus Retargeted Postcards

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