The Economics of PPC Advertising versus Retargeted, Personalized Postcards

Marketers have a lot of choices in how they convert prospects these days. Sending direct mail postcards, or other direct mail, to visitors who abandon your website is a new strategy for most online marketers who may be used to focusing their efforts on Pay-Per-Click (PPC) advertising. So, how does retargeted, personalized postcards stack up against traditional Pay-Per-Click advertising? Take a look at our infographic for the full picture.