We are halfway through an unprecedented year which followed another unprecedented year and consumers are ready to shop, travel and bounce back from a year in hiding. Take a look at our summary of 2021 consumer spending trends that are helping coin the term "The Roaring Twenties" of the 21st Century.
As we use direct mail for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve.
Do the companies we entrust with our customers’ data always know what these use cases are? Do we as advertisers, always know how our customers' data is being used? When...