Prospect Find new customers with advanced data targeting lookalike clients.
Retain Leverage real-time data to boost loyalty and retention.
Maximize Re-engage visitors with precise timing and effective retargeting.
Travel and Hospitality
Retail
Beauty and Wellness
Apparel and Accessories
Home Services
Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
Retargeting Postcards Double the performance of your direct mail retargeting.
Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
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Stay in touch with your customers all along their path to purchase, communicating when and how they want with individualized content to maximize demand.
(Marketing in a Minute Transcription)
Identity graphing is an important first step in understanding the unique journey a customer takes when making a purchase.
Consumers get information through a variety of channels and devices. And, when disseminated properly, consumers are triggered to respond by taking the next step in their path to purchase. Understanding this journey enables you to support it through individualized marketing and, understand when a break in that journey occurs.
Using myself as an example, a working mom, there is a very specific journey I take when making a purchase. I start online, doing research, on the weekends. I browse various websites gathering information. The next step in my journey will not happen until the following weekend. A reminder late in the week helps keep this need front of mind.
Don’t serve me display ads. I tune them out. Don’t send me an email, I already get 100 a day. But, I do love direct mail.
You can measure my response to that direct mail, by my return to your website that weekend or a trip to your retail store to purchase.
Stay in touch with your customers all along their path to purchase, communicating when and how they want, with individualized content, and maximize demand.
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