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Roll Out the Red Carpet
Two of NaviStone’s core beliefs are innovation and providing employees with an environment to foster this innovation. In April, NaviStone was honored to receive the best in “Marketing Innovation” award given by the Cincinnati Business Courier. These awards were created to celebrate innovative companies and unveil how new ideas can be developed as fuel for the Tri-State’s economic engine.
In May, NaviStone was also recognized as a 2018 Best Employer in Ohio by the Ohio SHRM State Council and Best Companies Group. To read the full announcement, please click here. Congrats to all the Ohio-based companies who are helping to keep our state’s economy thriving!
Interested in joining a team of winners? Stay updated on NaviStone career opportunities here.
Amplify Beyond Direct Mail
That’s right, we said it. While we are the first to shout from the rooftops that Direct Mail is the most effective marketing channel, we agree there are ways to extend your website data beyond triggered direct mail for an effective marketing program. How? NaviStone data enhancements for email.
Advertisers across industries are identifying website browsers and using their intent purchase data to amplify performance across all channels. The days of sending multiple emails per day/week are over. Excessive emails = greater opt out rates. What if you knew exactly who to email and when? And, what the message should be? NaviStone is pleased to announce Amplify for email.
Amplify for email allows online visitors to be retargeted via email at the start of their buyer’s journey for a final goal of…the conversion! Personalize the content and get the most relevant offer in front of customers by leveraging their browsing activity.
And what about those email opt-outs? You can't re-engage with them via email. But, you can re-engage via direct mail. NaviStone can take those email opt-outs and let you know when they are back on your site. Re-engage through direct mail. Drive them back to your site to purchase, and/or opt back into your email program.
And, while we are on the subject, what are you doing with all those email addresses you have with no known name or physical address? Try a reverse email append program. NaviStone is helping brands append both name and address to the known email addresses AND send a 6x9 personalized postcard. The result? Advertisers can now communicate with loyalty members in a more personalized and relevant way via direct mail.
Want to learn more about our email capabilities? Contact us at firstname.lastname@example.org.
NaviStone on the Run
What’s that phrase? A NaviStone gathers no moss? Our team is proud to have participated in two great races this spring in both Cincinnati and Denver. The Flying Pig Marathon took place on May 5th in downtown Cincinnati where our NaviSquad participated in the relay. The Flying Pig is in its 20th year and the program has helped participating charities to collectively raise over $15 million.
Our Denver crew gathered for the Denver Colfax 5k race on May 19th in the heart of the city. Now in its 14th year, the Colfax Marathon Partnership is a nonprofit with the mission of producing the premier marathon weekend in the Mountain West Region, committed to community, philanthropy, and fun. The NaviStone team ran on behalf of the Ray of Hope Foundation, an organization that helps meet the urgent needs of Coloradans with cancer.
Follow us on Twitter to see what our team is up to this summer! @Navi_Stone
Coming Soon to a City Near You
NaviStone is hitting the road this season and would love to meet up! We hope to see you at the following events.
- Adweek Ignite e-Commerce: July 10-12th in Seattle. The NaviStone team will be in attendance and would love to connect!
- NEMOA Fall 2018 Summit: September 12-13th in Schaumberg, IL. Join us as we speak on stage with Stephanie Stopka of Design Toscano on Thursday, September 13th at 11:00AM on the topic of, “Direct Mail Done Better: Postcard Success by Design Toscano.”
- Total Retail Tech: September 18-20th in Dallas, TX. We will be there and would love to connect.
- eTail West Connect 2018: September 26-28 at the Rancho Bernardo Inn, San Diego, CA. NaviStone will be exhibiting – meet with us!
Please reach out to schedule time with us!