The year is officially three quarters of the way through and Q3 has been a busy quarter, below is a summary of the noteworthy articles on all things marketing.
Where did all the paper go? Here is a simple infographic. Very similar to inventory issues for retailers, the supply chain is concerning many retail brands who count on printing and distribution of catalogs for Holiday season. It is a well-known fact that direct mail in Q4 helps drive sales from both a reactivation and growth acquisition standpoint.
NaviStone can help you get creative with your direct mail strategy. We have paper! We can identify your unknown browsers, match them to a postal name and address, score and print a retargeting postcard that goes out the next business day for less than the cost of a catalog. Interested in learning more? Visit us at www.navistone.com.
Speaking of Holiday 2021, total retail sales are likely to increase between 7% and 9%, according to Deloitte's annual holiday retail forecast with ecommerce sales that are projected to grow by 11% to 15%. WOWZA!
"As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady,” said Daniel Bachman, Deloitte’s U.S. economic forecaster. “A steady decline in the savings rate to pre-pandemic levels will support consumer spending and keep retail sales elevated this season." Read more in the article here.
NaviStone attended the first in-person industry conference this month, CRMC 2021. And while it was a little challenging navigating handshakes and talking through masks, it was great to interact and catch up with industry peers in person.
The temperature of the retailers who presented was upbeat and while struggles were consistent around supply chain, it was great to hear the focus of the importance of AI for building brand loyalty and the importance around the prioritization of first-party data. Did you know that 94% of consumers will accept cookies when they visit your website and expect to receive a positive experience? Also, QR codes are great on direct mail as 75% of the consumers that scan will provide their personal information and details. What a great way to start ramping up your first-party data set. If you don’t already subscribe to the CRMC newsletter, we recommend it!
Digital advertising costs continue to rise across the major platforms, with the highest increase being on Facebook. With the increase in CPM, it is important to understand the audience. You need to make sure your creative is personalized, your campaign is being seen and your clicks are real browsers. Don’t forget, Direct Mail is a proven channel to ensure 1:1 personalized nurture with reach and accuracy! Check out this story here.