Prospect Find new customers with advanced data targeting lookalike clients.
Retain Leverage real-time data to boost loyalty and retention.
Maximize Re-engage visitors with precise timing and effective retargeting.
Travel and Hospitality
Retail
Beauty and Wellness
Apparel and Accessories
Home Services
Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
Retargeting Postcards Double the performance of your direct mail retargeting.
Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
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Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a conversion. As you can imagine, attribution entails access to vast amounts of data, which requires time, skill and discipline to maintain. Take a look at the below Infographic which breaks down the buzz on attribution and where marketers can get started!
At the end of the day, marketers are trying to understand the impact of a marketing program to the overall campaign performance. In fact, marketing attribution is becoming more and more important in order to determine marketing success. 56% of marketers believe attribution is important, while a further 33% believe it’s nothing short of critical. And we expect these numbers to grow even bigger. Here are 5 suggestions we recommend for thinking through attribution and how to measure the success of your marketing programs.
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