The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore direct mail. See more in our Infographic.
Imagine an entire generation of men and women who grew up in an era where text messages, social media and accessing everything they need is a fingertip away. The Millennial is a highly sought-after audience for multi-channel marketers and brands, but perhaps their preferences are closer to (their) home than we think. Take a look at the budding relationship between Direct Mail and Millennials.