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17 Jan

Infographic — Millennials and Direct Mail: A Surprising Love Story

Author: Megan Rainey

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Direct Mail

Love Story

The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore direct mail. See more in our Infographic.

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Imagine an entire generation of men and women who grew up in an era where text messages, social media and accessing everything they need is a fingertip away. The Millennial is a highly sought-after audience for multi-channel marketers and brands, but perhaps their preferences are closer to (their) home than we think. Take a look at the budding relationship between Direct Mail and Millennials.

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