Including Direct Mail in your Omnichannel Marketing Approach
I am a senior at the University of Cincinnati and will be graduating in December from the Carl H....
Including direct mail in your Omnichannel Marketing Approach: Part II
After reading Part I of my two part series on why you must include direct mail in your omnichannel marketing approach (https://www.navistone.com/blog/directmail-in-your-omnichannel-approach), you know that direct mail:
- Supports your efforts to reach customers where every they are, because they are active in the direct mail channel
- Leverages intent behavior to provide personalized offers
- Can be in the customers hands within 48 hours of demonstrating that intent
- Drives that highest conversation rates across all marketing channels
