While most retailers did spend more in the critical holiday season on advertising, it doesn’t mean they reached the consumer. Take a minute and tune into this month's Marketing in a Minute video...
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While most retailers did spend more in the critical holiday season on advertising, it doesn’t mean they reached the consumer. Take a minute and tune into this month's Marketing in a Minute video...
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In this podcast, Lori, still practicing social distancing, sits in the studio by herself talking with Head of Product at NaviStone, Jude Hoffner and NaviStone's Chief Technology Officer, Tom...
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You've heard us say it before and we're saying it again in 2021...direct mail still isn't dead, and we're here to tell you why. Check out the stats and facts on how we know direct mail is alive...
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Marketing campaigns that use a combination of direct mail and digital mail will help lead to higher response rates compared to those that only choose digital mail. The same can be said for...
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When we think about customer experience (CX), we often think about how we can use automation to improve the experience. Automation is an important piece of CX, but don’t forget about the impact of...
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In honor of Data Privacy Day on January 28th, check out this week's tips on the do's and don'ts of consumer privacy. When has consumer privacy ever been more at the forefront than it is today?...
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There is no question about the role data plays in the optimization of marketing today. But, most marketers don't realize the huge opportunity available when taking their data-driven approach one...
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How should marketers forecast for the year ahead? Check out this week's blog post, "Ask Zippy". Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...
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Direct Mail has been revolutionized through the use of data and technology in the last decade. Check out these top 7 creative direct mail campaigns that are shaking up the mailbox.
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