I wake up each day and look at my to-do list. What fascinates me is that the items all have a common theme, yet are so different from each other. One minute, I’m researching, learning or...
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I wake up each day and look at my to-do list. What fascinates me is that the items all have a common theme, yet are so different from each other. One minute, I’m researching, learning or...
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The California Consumer Privacy Act (CCPA) is just over a month away from going into effect. Are you ready? Take a few minutes to get a final recap of the legislation.
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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It's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century.
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As a marketer we can help drive conversions by identifying patterns of behavior that infer intent. This is digital body language. How do you maximize digital body language? Take a minute to...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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Although newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...
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When mastering a data-driven marketing strategy, the inevitable question of "to contribute or not to contribute" data will come up. Read these considerations when compiling your pros and...
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Consumers are expressing their intent through digital body language everyday. As marketers, we have to learn how to use this data, how to interpret this digital body language, in real time....
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