NaviStone Blog

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A History Of Data Privacy

A History Of Data Privacy

In this digital era, where personal information is more accessible than ever, understanding the evolution of privacy regulations becomes paramount. Join us as we traverse the corridors of time, uncovering the key milestones that have shaped the legal developments and paradigm shifts that have influenced how states are working to safeguard consumer data.

Marketing in a Minute — Known VS. Unknown Browsers

Marketing in a Minute — Known VS. Unknown Browsers

Is it possible for brands to connect with unknown browsers after they leave your site? The answer is yes! Retargeting via direct mail is very effective. Digitally Powered Direct Mail is done quickly and delivered directly to their mailbox leaving a long lasting impression. Take a minute to learn how marketers can have a successful retargeting program, and win over unknown browsers today with the ultimate customer experience.

Insights from a Travel Marketing Pro: A Q&A with Bob Adams

Insights from a Travel Marketing Pro: A Q&A with Bob Adams

 

Bob Adams joined the NaviStone team in late 2022 as Vice President of Business Development, Travel, Transportation & Hospitality. His role includes introducing travel and hospitality marketers to the Digitally Powered Direct Mail solution and improving the performance of their marketing programs. This week's blog, includes a candid Q&A discussion on the opportunities and challenges Bob has overcome in his journey through travel and hospitality marketing over the years that many in marketing can relate to! 

Insights from a Retail Marketing Pro: A Q&A with MaryBeth Moore

Insights from a Retail Marketing Pro: A Q&A with MaryBeth Moore

MaryBeth Moore joined the NaviStone team in late 2022 as Vice President of Business Development. Her role includes introducing retail marketers to the Digitally Powered Direct Mail solution and improving the performance of their marketing programs. This week's blog, includes a candid Q&A discussion on the opportunities and challenges MaryBeth has overcome in her journey through retail marketing over the years that many in retail can relate to! 

10 Effective Customer Acquisition Strategies for 2023

10 Effective Customer Acquisition Strategies for 2023

Customer acquisition is a crucial aspect of any successful business strategy. It's important for marketers to stay ahead of the curve and continuously adapt their approach to attract new customers. In this blog, we'll explore the top 10 customer acquisition strategies for marketers and delve into why customer acquisition is so important in 2023.