In today's digital age, data is a crucial component of any marketing strategy. However, it's important to remember that the data we collect and use belongs to real people, and it's our...
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In today's digital age, data is a crucial component of any marketing strategy. However, it's important to remember that the data we collect and use belongs to real people, and it's our...
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Direct mail marketing is a tried and true method for reaching potential customers in the travel and tourism industry. Despite the rise of digital marketing channels, direct mail continues to be an...
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As direct mail is used for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve. NaviStone has put together some tips to...
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Happy New Year! At NaviStone, we have done our research and created a list of the Top Events Marketers Must Attend in 2023. Take a look at events and conferences that span industries from retail to...
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Throughout the year we have been providing tips and tricks to marketers who subscribe to our blog. Over these 12 months, we have seen videos, infographics and podcasts rise to the top in views and...
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Less than a week after Black Friday, the numbers are in. Despite the challenges of inflation and predictions of tightened budgets, consumers spent a record-breaking $9.12 billion online on Black...
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In this episode of Two Gals and Some Data, Lori Paikin sits down the NaviStone Client Services Team and discusses the challenges and opportunities on marketers' minds as they prepare their plans for...
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As the new year approaches, we find ourselves in that heavy planning stage - we're gearing up to launch and run *hopefully* successful marketing campaigns. Some of us in the marketing world might be...
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With the impending loss of third-party cookies, how should marketers consider reach and accuracy in their retargeting programs? Check out some points to consider when reviewing your options.
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There is no doubt that the travel industry has been put through a test of resilience over the course of the last few years. It has come out strong and ready to roll, propelled by consumers ready to...
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