Stay up to date with News from NaviStone®
18 May

Retargeting Works, But Which Channel Should One Use?

Author: Chris Slomka

Comments 0

Direct Mail

Marketers today have several ways to retarget high-intent consumers who abandon their online and offline carts. Let’s dive into a few examples. 

Read More
11 May

It's 2022...What's in Your Mailbox?

Author: Megan Rainey

Comments 0

Direct Mail

With much of the marketing world focusing on digital methods of consumer engagement, there’s a sizable opportunity to gain market share via direct mail. But the decreased competition for mailbox...

Read More
4 May

Five Reasons Why Marketing Agencies Should Look to Update Their Clients Digital Retargeting Strategies

Author: Richard Israel

Comments 0

Direct Mail

If you are like most marketing agencies you are already increasing your retargeting budgets for your clients so with that in mind, here are five reasons why you should consider adding postcard...

Read More
27 Apr

The Dos and Don'ts of Data Contribution

Author: Lori Paikin

Comments 0

Direct Mail

Do the companies we entrust with our customers’ data always know what these use cases are? Do we as advertisers, always know how our customers' data is being used? When evaluating marketing programs...

Read More
20 Apr

Why Handwritten Notes Make A Lasting And Remarkable Impact In Both Personal And Business Relationships

Author: Herb Yost

Comments 0

Direct Mail

Does anyone remember a similar experience growing up as I did where my Mom insisted, I write thank you notes to family and friends for gifts from unique events like birthdays, holidays and...

Read More
13 Apr

Ask the Snail! Data Privacy

Author: Lori Paikin

Comments 0

Direct Mail

Data, privacy and cookies...oh my! As a marketer, you are likely reading a lot about these important topics right now. Check out some points to consider regarding consumer data and privacy.

Read More
6 Apr

How Marketers Are Dealing with Inflation, Paper Prices and Supply Chain

Author: Megan Rainey

Comments 0

Data-Driven Marketing

In a recent post published by Maggie Korte, we discussed COVID-19’s Impact on Paper, Supply Chain and Marketing. In this article, she broke down some of the reasons behind this issue marketers are...

Read More
30 Mar

New at NaviStone March 2022

Author: Megan Rainey

Comments 0

Direct Mail

Get the scoop on what's new at NaviStone

Read More
23 Mar

How Marketers are Hitting the (re)Target Directly

 

Interested in understanding how other marketers are using individualized direct mail retargeting in their marketing mix? Check out the latest research, produced in conjunction with Total Retail, on...

Read More
16 Mar

How to Reach the Maximum Audience at the Minimum Price

Author: Lori Paikin

Comments 0

Direct Mail

When thinking about the key components of a successful marketing campaign, things like Audience, Offer, Creative, Deliverability and Measurement come to mind. Maybe the classic five “P”s come to mind...

Read More