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19 Dec

New at NaviStone December 2018

Author: Megan Rainey

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Direct Mail

New at NaviStone December


Get the scoop on what's new at NaviStone®

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NaviStone Announces Partner of the Year...Incremental Media

Earlier this month, NaviStone was pleased to present our first annual Partner of the Year Award to Incremental Media. Incremental Media is a full-service marketing partner, handling media buying, creative development, printing services, reporting & analysis and campaign management. They have become an integral partner to the NaviStone business demonstrating value through their passion of how critical web-powered direct mail is for marketers today, and their genuine care for clients and partners.

The feeling is mutual as Incremental Media CEO, Dave Smith says, “When we looked for an offline retargeting solution for our clients, we chose NaviStone to partner with because of their modelling capabilities. Since mailing postcards is more expensive than online retargeting, it’s critical that you select only the most qualified candidates with browsing activity that suggests they have the highest interest in a product or service. We’ve seen over-and-over again that the modelling makes all the difference between a successful campaign and one that falls short. This sets NaviStone apart from other solutions on the market and we continue to generate higher ROI for our clients than online retargeting.”

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Congratulations to the Incremental Media team! For more information on Incremental Media and their solutions click here.


Product Boost

2019 Brings a Boost to NaviStone Products

As we prepared and geared up for the holiday season, the number one ask we got from our clients was: how can I get access to larger audiences? Here are three new and innovative applications for our solutions, inspired by you!

Creative Versioning: Audiences can be segmented by product category and marketed to with a relevant creative offer. Through enhanced predictive modeling, you can now vary the depth of these audiences based on category performance. Want to mail more of the activewear audience and less of the formalwear audience? Now you can!

Inventory Management: As each season comes to an end and you have to make room for new merchandise, leverage targeted postcards to entice customers to purchase seasonal products. They’ve shown you the intent. Now, get the conversion!

Remails: What better audience to mail to again, than those that are actively showing intent. Advertisers have been remailing catalogs and newsletters since the beginning of time. Why? Because that additional touch point drives response. Send a second postcard as an additional touch point, focused on actual browsing behavior, and drive those additional responses!

Want to learn more about these enhancements? Contact us at info@navistone.com.


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Movers & Shakers: NaviStone Team Updates

Caffeine, Culture, Connection: This past quarter, NaviStone’s product and engineering teams were proud to participate in the CincyTech Big Breakfast – Startup Showcase. The hallmark Cincinnati event presents a rare opportunity to catch up with founders, investors, startup supporters and local leaders. Our team enjoyed spreading the NaviStone love over coffee with our local startup family.

Congrats: Cheers to NaviStone’s Tyler Michael for his team’s win at the recent Hackathon hosted by HackCincy on November 11th! Out of 20 teams, Tyler’s took home the grand prize with their project on Amazon Alexa Skill, where you can ask her ad hoc questions about a company’s data and she will answer in real time. Congrats to everyone on the team including Tyler Michael, Mike Perry, Alois Barreras and Ryan Palmer.

OTR Scavenger Hunt: What’s that saying? Work hard, play hard? At NaviStone we work hard and always find the time to play hard. This quarter, our team took to the streets of Over the Rhine on a scavenger hunt to uncover all of OTR’s hidden gems throughout the area. From life-size music boxes to beer and tater tots…Cincy fun was had by all!

Join Our Team! Are you passionate about data and how it’s helping marketers drive outcomes? Are you committed to understanding your customer’s needs and obsessed with solving their problems? At NaviStone, we are leading the industry in triggered direct mail technology. We add the power of intent to expand the scope and improve productivity of your direct mail programs. And now we are expanding our Business Development and Client Services team. If you are interested in joining a progressive team to drive change and improve marketing campaign performance, in a sales capacity, please reach out to Lori Paikin at lpaikin@navistone.com.

Follow us on Twitter to see what our team is up to this winter! @Navi_Stone.


Chicago

Coming Soon to a City Near You

NaviStone is hitting the road this season and would love to meet up! We hope to see you at the following events.

  • CMO.org Chicago: January 17th in Chicago. Join us in our roundtable discussions as we discuss the importance of web-powered direct mail to your marketing mix.
  • eTail West: February 19th-22nd in Palm Springs. The NaviStone team will be in attendance and would love to connect!
  • Total Retail Roundtable: March 14th in San Francisco. NaviStone will be speaking and would love to connect over coffee.
  • NEMOA Spring Summit: March 20th-22nd in Boston. Let’s set up some time to discuss the results our clients are seeing by retargeting offline.

Please reach out to schedule time with us!

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